Developed the complete brand identity and marketing materials for the SUB Coffee Shop at WSU Tri-Cities during my Marketing & Communications internship. Working directly with the Director of Student Engagement & Leadership, I designed the shop's logo, a full illustrated wall menu, tabletop menus for campus-wide placement, digital display advertisements, and seasonal promotional graphics adapted across social media, signage, and print. The brand identity has remained in active use for over two years.
Illustrated wall menu for in-store ordering
Tabletop menu for campus-wide placement
Digital display advertisement shown across campus buildings
Brand identity in use on the shop's Instagram, two years post-launch
Early logo concept mock-ups and ideas